Website guides
Website Guides: five practical playbooks for getting more from the site you already have
Structure, conversion, speed, SEO foundations and measurement — each guide is a 60-90 minute working session with a hand-off checklist at the end.
Instant download after checkout. Secure payment by Stripe.
What’s inside
Guide 1 · Site Structure & Navigation
Map what you have, define the three visitor paths and rebuild a navigation that gets people to the action in three clicks or fewer.
Guide 2 · Homepage & Landing Page Conversion
The seven-section page that converts, the copy test for each section, and form rules that lift completion.
Guide 3 · Speed & Technical Health
Measure Core Web Vitals, then apply six fixes in order of impact — no redesign required.
Guide 4 · SEO Foundations
Keyword-to-page map, on-page essentials, local signals and a 15-minute monthly Search Console routine.
Guide 5 · Measurement & Analytics
Define conversions, configure GA4 properly, enforce UTM discipline and run a one-page monthly report.
Checklists for every guide
Hand them to a developer or work through them yourself; each one takes under two hours.
How it works
- Checkout with Stripe — the download link is on your confirmation page and in your receipt email.
- Start with Guide 1 if the site has never had a structured review; otherwise jump to your biggest problem.
- Work the five checklists over 4-6 weeks and measure the result with Guide 5.
Questions
Is this a physical product?
No — a single PDF bundle delivered instantly after checkout.
Which platforms does it cover?
The guides are platform-agnostic and reference WordPress, Shopify, Webflow, GA4 and Search Console where menu paths help.
Can I share it with my team?
The bundle is licensed for one business. Agency licences are available on request.
Refunds?
Digital products are refundable within 14 days if the guides are not what is described here.
Questions? hello@insightmarketingtech.com