Strategy toolkit · Sales Channel Strategy
Sales Channel Strategy Toolkit
A strategy guide and spreadsheet toolkit for deciding which sales channels deserve investment: direct, inside sales, self-serve, partners, marketplaces and affiliates.
$397 one-time, instant download
Buy now for $397What is inside
Who it is for
- Leadership teams deciding whether to add partners, marketplaces or self-serve
- Companies with channel conflict between direct sales and resellers
- Marketing and sales leaders building a routes-to-market plan
How it works
- Map segments to the channels they prefer to buy through.
- Model the economics of each channel with your own inputs.
- Write the rules of engagement and pilot the best new channel.
What is inside
- Channel options with when each works and what to watch out for
- Channel-customer fit matrix
- Channel economics model: year-one contribution, payback and three-year contribution
- Rules of engagement template for account ownership, deal registration, pricing and compensation
- Partner program design framework and a phased new-channel launch plan
- Excel toolkit with Channel Economics, Fit Matrix, Rules of Engagement and Quarterly Scorecard tabs
Questions
Is this for B2B or B2C?
Both. The channel set and economics model apply to either.
Does it include partner agreements?
It includes the program design and rules to put into an agreement, not legal contract text.
Questions before buying?
Send us a message through the contact page and we will reply by email.
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