Performance Marketing Guide — $17

Performance marketing guide

The Performance Marketing Guide: plan, launch, measure and scale paid acquisition without guessing

A six-part working playbook — unit economics, channel selection, campaign build checklists, a measurement stack, the weekly/monthly routine and scaling rules — plus three worksheets you reuse every month.

$17one-time · instant downloadGet the guide — $17

Instant download after checkout. Secure payment by Stripe.

What’s inside

Part 1 · Unit economics first

Work out lifetime gross profit, your allowable CAC and the CPL, ROAS and break-even CPC that follow from it — before a dollar is spent.

Part 2 · Channel fit & 30-day test plan

Score Google, Meta, LinkedIn, YouTube and Microsoft on intent, audience, creative and speed to signal; write kill criteria before launch.

Part 3 · Campaign build checklists

Account foundations, search, paid social and landing page checklists you can hand to whoever builds the campaigns.

Part 4 · The measurement stack

Minimum viable GA4 + tag + CRM setup, and an attribution reality check so platform numbers stop over-claiming.

Part 5 · Weekly and monthly routine

A 45-minute weekly and 2-hour monthly agenda covering spend, CPA, creative refresh and reconciliation.

Part 6 · Scaling rules + one-page report

When to scale, how to scale without breaking a winner, and the one-page report format for owners.

Built for

  • Owners spending $1k–$50k a month on ads who want a system, not tactics
  • Marketing leads inheriting accounts with no documentation
  • Anyone about to start paid acquisition who wants the numbers right first

How it works

  1. Checkout with Stripe — the download link is on your confirmation page and in your receipt email.
  2. Complete Worksheet A (unit economics) in your first 90-minute session.
  3. Run the 30-day channel test with Worksheet B, then move to the monthly routine in Parts 5–6.

Questions

What format is it?

A single PDF (8 pages) with three fill-in worksheets, delivered instantly after checkout.

Which platforms does it cover?

Google Search, Performance Max, Meta, LinkedIn, YouTube and Microsoft Ads, plus GA4, Tag Manager and Looker Studio for measurement.

Is this the same as your free checklists?

No. The free downloads are single-topic checklists; this guide is the operating system that ties economics, testing, measurement and scaling together.

Refunds?

Digital products are refundable within 14 days if the guide is not what is described here.

Stop paying for traffic you cannot account for

$17

Get the guide — $17

Questions? hello@insightmarketingtech.com