Operating model kit · Marketing Function Excellence
Marketing Function Operating Model Kit
Design how your marketing function actually runs. A guide and editable templates for structure, roles, decisions, planning, intake and performance.
$497 one-time, instant download
Buy now for $497What is inside
Who it is for
- CMOs and heads of marketing restructuring or scaling a team
- Leaders whose team is busy but not clearly moving business numbers
- Companies aligning marketing and sales around shared definitions
How it works
- Complete the canvas with your leadership team.
- Choose the structure and agree decision rights.
- Install the planning cycle, intake process, SLA and KPI tree.
What is inside
- An eight-element operating model canvas
- Structure options: centralized, embedded, hub-and-spoke and center of excellence, with trade-offs
- A pre-filled RACI for common marketing decisions
- Annual, quarterly, monthly and weekly planning cycle
- Request intake and prioritization scoring
- Marketing and sales SLA template, KPI tree and a 12-capability assessment
- Excel templates: RACI with a single-accountable check, intake scoring, capability assessment, KPI tree and SLA
Questions
Is this suitable for small teams?
Yes. Teams of three to five benefit most from clear decision rights and intake; ignore the structure options you do not need.
Can we customize the templates?
Yes. All templates are editable Excel files.
Questions before buying?
Send us a message through the contact page and we will reply by email.
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Buy now for $497