Template · Digital Sales
Digital Sales Funnel Metrics Template
A spreadsheet template and guide that turn raw funnel counts into the metrics that explain your revenue: stage conversion, win rate, CAC, pipeline coverage and velocity.
$27 one-time, instant download
Buy now for $27What is inside
Who it is for
- Sales and marketing leaders who argue about lead quality
- Founders who need a monthly funnel review
- Revenue operations teams standardizing definitions
How it works
- Agree your stage definitions on the Definitions tab.
- Enter monthly volumes and spend; the metrics calculate automatically.
- Use the Diagnostics tab to investigate the stage with the biggest drop.
What is inside
- Excel template with Definitions, Monthly Tracker, Reverse Funnel and Diagnostics tabs
- Formulas for stage conversion, win rate, average deal, CAC and sales velocity
- A reverse-funnel calculator that turns a revenue target into required visitors, leads, MQLs, SQLs and opportunities
- A PDF guide with definitions, formulas and a 30-minute monthly review routine
Questions
Does it work in Google Sheets?
Yes. Upload the .xlsx to Google Drive and open it with Sheets.
Does it fit e-commerce?
Yes. Rename the stages to visitor, product view, add to cart, checkout and purchase.
Questions before buying?
Send us a message through the contact page and we will reply by email.
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Buy now for $27