Free worksheet · Sales Channel Strategy
Channel Mix Planner Worksheet
A worksheet and companion spreadsheet for deciding where your marketing budget goes next quarter, based on unit economics rather than habit.
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Who it is for
- Owners and marketers planning next quarter’s budget
- Teams relying on one channel and wanting to diversify safely
- Anyone who needs to explain budget allocation to leadership
How it works
- Enter your unit economics to set your maximum CAC.
- Score your current and candidate channels.
- Allocate budget across core, growth and test channels, and schedule the review cadence.
What is inside
- LTV and maximum affordable CAC calculation
- Current channel inventory with CAC and revenue-per-spend
- Channel scoring on fit, cost, scalability, speed, measurability and team capability
- A 70/20/10 budget plan and a channel test plan template
- A companion Excel spreadsheet with the calculations built in
Questions
Does it include the spreadsheet?
Yes. You get the PDF worksheet and an .xlsx spreadsheet with formulas.
Is this only for B2B?
No. It works for e-commerce, services and B2B; the inputs are the same.