Free scorecard · Digital Marketing
Digital Marketing Health Check Scorecard
A self-scoring PDF that shows where your digital marketing is strong, where it leaks, and which three fixes to make first. No sales call required.
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Who it is for
- Founders and marketing leads who want an honest baseline before spending more
- Teams preparing a budget or planning cycle
- Anyone inheriting a marketing program and needing a fast diagnosis
How it works
- Score each criterion with the person who knows that area best.
- Add up your dimension subtotals and find your band.
- Pick the three lowest-scoring criteria in your two weakest dimensions and plan them first.
What is inside
- 30 criteria across strategy, website and conversion, channels, content and email, measurement, and operations
- A 0-3 scoring scale with a plain description of what a top score looks like for every criterion
- Four result bands (0-90) with what to do next in each
- A fix-priority worksheet to turn your lowest scores into a 90-day plan
Questions
Is it really free?
Yes. Enter your email and the PDF is available on the next page. You can unsubscribe at any time.
How long does it take?
About 30 minutes for one person, or a 45-minute working session with your team.
Do I need any tools?
No. It works on paper or as a PDF you annotate.