Free Research Report · PDF
The MarTech Stack Bloat Report
A practical look at how marketing technology stacks quietly bloat over time — and how to trim yours back to what's actually earning its keep.
What’s inside
- Why marketing tech stacks tend to grow faster than the value they deliver — and the pattern behind it
- How to identify tools that are costing more than they’re worth, even ones that look “essential” on paper
- What a lean, well-connected stack actually looks like compared to a sprawling one
- A stack audit framework you can run against your own tools this week
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About this report
The MarTech Stack Bloat Report is published by Insight Marketing Tech, a marketing technology consulting practice that helps businesses cut through stack sprawl and build marketing systems that are lean, connected, and actually used. This report reflects patterns we see across the stacks we audit — direct, practical analysis, not a pitch for any specific platform.