by Insight Marketing Tech Editorial Team | Oct 19, 2026 | CRM & Automation
Most CRM data cleanup projects fail because they start with deduplication and stop there. Duplicates are a symptom. The causes are an undefined field structure, no owner, forms that write inconsistent values, and no rule for what happens to a record that goes cold....
by Insight Marketing Tech Editorial Team | Oct 19, 2026 | Marketing Technology
The right way to choose a marketing stack is to work from the layers you actually need rather than the tools you have heard of. There are five layers — website, capture, customer record, messaging and reporting — and a small team needs exactly one tool per layer that...