GA4 is event-based, not session-based. Connect Google Search Console (Admin → Search Console Links), set up conversion events (Configure → Events → Mark as conversion), connect Google Ads, and filter your own traffic. The reports you’ll actually use: Traffic Acquisition (which channels drive conversions, not just visits), Pages and Screens (which content produces conversions), Conversions (the number that matters most), and Demographics (are you reaching your target customer?). Three questions to answer weekly: Which channels drove the most qualified traffic? Which pages produced the most conversions? Are my conversion trends moving in the right direction?