by akoshner@gmail.com | Apr 17, 2026 | Paid Advertising
Google Ads captures demand — someone searches, your ad appears. Facebook Ads creates demand — you show an ad to someone matching your audience profile who isn’t actively searching. Google wins for high-intent, immediate-need products and services. Facebook wins...
by akoshner@gmail.com | Apr 17, 2026 | Paid Advertising
Google Ads is an auction where Ad Rank — your bid combined with Quality Score — determines position. Quality beats budget. Know your numbers before starting: Lifetime Value, conversion rate, and max affordable CPA. Start with Search campaigns targeting high-intent...