by akoshner@gmail.com | Apr 17, 2026 | Digital Marketing Strategy
GA4 is event-based, not session-based. Connect Google Search Console (Admin → Search Console Links), set up conversion events (Configure → Events → Mark as conversion), connect Google Ads, and filter your own traffic. The reports you’ll actually use: Traffic...
by akoshner@gmail.com | Apr 17, 2026 | Digital Marketing Strategy
A marketing funnel is the deliberate system you build to move strangers from awareness to purchase. Three stages: TOFU (Top of Funnel — awareness, blog posts, social content, paid reach), MOFU (Middle — consideration, email nurturing, case studies, retargeting, lead...
by akoshner@gmail.com | Apr 17, 2026 | Digital Marketing Strategy
Free digital marketing tools in 2026: Google Search Console (keyword rankings, clicks, technical issues — most actionable free SEO data available), Google Analytics 4 (traffic, behavior, conversion attribution), Ubersuggest free tier (keyword research basics),...
by akoshner@gmail.com | Apr 17, 2026 | Digital Marketing Strategy
Build your brand inside-out: customer clarity first, then positioning, voice, visual identity, proof, and consistency. Define your ideal customer with uncomfortable specificity. Articulate your positioning: who you serve, the specific outcome you deliver, and how you...
by akoshner@gmail.com | Apr 17, 2026 | Digital Marketing Strategy
Track fewer metrics with deeper understanding. The 10 that actually predict business outcomes: Cost Per Acquisition (CPA), Customer Lifetime Value (LTV), Conversion Rate, Return on Ad Spend (ROAS), Email Open Rate and CTR, Organic Search Traffic trend,...
by akoshner@gmail.com | Apr 17, 2026 | Digital Marketing Strategy
One goal, one CTA. Your headline must state the specific outcome immediately — not your company name or a clever tagline. Place social proof (testimonials with full names and photos, specific results, trust logos) near your CTA where purchase anxiety peaks. State your...
