Sales Channel Strategy
Adding a channel is easy. Making it profitable without undermining the ones you already have is the hard part. We help you choose routes to market on contribution, not revenue.
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Where we help
A consultative approach: we start with your numbers and your constraints, not a pre-packaged answer.
Know your affordable CAC
Start from unit economics so every channel decision has a ceiling.
Compare channels fairly
Model direct, inside, self-serve, partner, marketplace and affiliate routes side by side.
Prevent conflict
Write rules of engagement before a second channel starts competing with the first.
Ways to work on Sales Channel Strategy
Start with a free resource, use a self-serve toolkit, or work with us directly.
Channel Mix Planner Worksheet
Work out what you can afford to pay for a customer, score each channel, and split budget between proven channels and tests.
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Sales Channel Strategy Toolkit
Choose routes to market, compare channel economics side by side, prevent channel conflict and launch new channels with a plan.
View offer →Related resources
Existing Insight Marketing Tech resources that fit this topic.
How we work
Every engagement follows the same discipline: measure first, decide on evidence, then improve and re-measure.
Measure
Establish a baseline from your analytics, CRM and finance data before recommending anything.
Decide
Prioritize the few changes with the biggest expected impact and write down how success will be judged.
Improve
Ship the changes, compare results against the baseline and report what worked and what did not.
Not sure where to start?
Tell us what you are trying to improve and we will point you to the right starting point, even if it is a free resource.
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